Welcome to the new Laundryheap brand- strong and dynamic, and putting you at the centre. With a brand new logo, vivid colour palette, and bold typography, Laundryheap has never felt more like a brand that you can trust. Let us reintroduce you to who we are and tell you more about our new brand.
- Who is Laundryheap?
- The old Laundrheap
- The new Laundryheap
- The future of Laundryheap
Who is Laundryheap?
Laundryheap is a global on-demand laundry and dry cleaning service. We offer a flexible and convenient solution to laundry, giving you more time to spend doing the things you love. At Laundryheap, we value your time, which is why we offer a 24-hour turnaround at no additional charge. We are fast, reliable, and strive to ensure that our customers receive a quality service.
The old Laundryheap
The old Laundryheap brand prioritised functionality, but we now want to increase our focus on creating a personal relationship with our customers. We felt a disconnect between our brand and those who were using our services. This, coupled with the rapid growth that we have experienced over the past year, urged us to create a new and dynamic brand that better represented who we are as a company, and brought us closer to you, our customer.
The new Laundryheap
We are still the same Laundryheap, offering a fast and reliable 24-hour laundry and dry cleaning service for customers and businesses, we have just built a stronger brand that better reflects our reliability and ability to empathise with our customers. Don’t believe me? Let me show you the new and improved Laundryheap brand.
You may notice that the new Laundryheap logo is not dissimilar to our old logo. We didn’t want to completely change our icon, simply modify it to look sleeker and more human-centred, achieved by creating softer edges to better combine the image of a freshly laundered shirt with a heart. Our logo remains strong and focused, the emblem of a company that you can trust with your laundry, whilst also showing the happiness we achieve by providing our customers with the quality laundry service they deserve.
Our new colour palette has been designed to be vivid but non-intrusive with a mixture of light pastel colours and darker, more vibrant, shades. We wanted to highlight the happiness and warmth of Laundryheap, whilst remaining consistent and professional, creating a colour palette that reflects the trustworthiness and confidence of the Laundryheap brand.
Laundryheap’s new imagery perfectly combines the functionality of using Laundryheap’s services with the joy our customers feel at having an empty laundry basket. We want to highlight the ways that you could spend your time after the stress of doing your laundry has been eliminated, doing so with a series of bright and happy imagery.
The typography that we have chosen is bold and distinctive to assure you that we are a company that understands laundry and can adequately care for yours. That being said, there is a slight curve to the lettering we have chosen, giving it a softer, friendlier, and less authoritative tone.
For Laundryheap’s new brand to be cohesive across all of our platforms, we have created a brand new set of guidelines. Our guidelines clearly outline how our new imagery, typography, colour palette, and logo should be used to convey Laundryheaps ethos to you, our customers. With our new visual brand, comes a change in tone. Rather than being distant and overly professional, we want our voice to allow you to get to know us. At Laundryheap we are confident, witty, and trustworthy, and we want to share that with you.
The future of Laundryheap
Our mission is to become the first choice for outsourcing laundry globally. Providing everyone with a fast, quality laundry service, which allows them to focus more of their energy on doing what they love. As a company, we are committed to working sustainably and are adjusting the way we work every day to lower our carbon footprint and help save our planet. Above all, we hope to continue serving our customers, both old and new, and we hope that our new brand will help us to achieve a more personal relationship with you.